What keyword formats can I use when creating an alert?

You can use four different keyword formats:

1. A flexible format (e.g., social media monitoring Awario)
If you've typed one word, the program will look for all web pages and social media posts that include this word. It will also look for all word forms (e.g., plural). If you've typed a couple of words in one item (which is called a chip), the program will find all cases where all these words are close to each other in the text. "Close" in Awario means no more than 150 symbols away.

2. A phrase format (e.g., "Bank of America")
The program will find all mentions of the exact word combination in this exact order (this means no words can come in between the keywords, and they can't change places). The grammatical word forms different from the initial ones will not appear in the results as well. For example, if you've typed in "donut", you will not see "donuts" in your results.

3. A symbol sensitive format (e.g., +"l'oreal") 
The program will find all mentions of the word or the word combination in the exact order, plus it will also respect all symbols (e.g., '; -; .) within the word (which it normally does not).

4. A symbol and case sensitive format (e.g., ++"L'Oreal")
The program will find all mentions of the word or the exact word combination in the exact order, respect all symbols, and also respect lower and upper cases of the word.